Sprouts Farmers Market
Reinvented visuals for their new brand and imagery of all their new locations.
Overview
When Sprouts Healthy Communities Foundation aimed to create a landmark environmental education initiative in New York, they turned a $325,000 grant into the "Let’s Eat: Farm to Table Exhibit"—an interactive educational space teaching kids about nutrition, gardening, and sustainability.
Faced with no creative roadmap and a tight one-month timeline, I led the project from concept to completion, delivering high-impact design including immersive graphics, tactile play zones, and seamless brand integration. The exhibit launched alongside Sprouts’ first New York store, serving as a core community hub for 62,000 residents and setting a new standard for corporate philanthropy.
Overview
As Sprouts Farmers Market underwent a nationwide rebrand and rapid store expansion, I developed scalable, tangible in-store solutions to bring their refreshed identity to life.
Key Initiatives:
- Wellness Week Rebrand: Redesigned the "Vitamin & Body Care Sale" into "Wellness Week," shifting from discount-heavy visuals to a holistic wellness narrative that aligned with the brand's sophisticated tone.
- Department Signage Systems: Created modular signage for "Peak Season Produce" and refreshed Bakery and Deli visuals to improve navigation, highlight seasonality, and enhance customer engagement.
- Grand Opening Ecosystem: Built a scalable asset package for new store launches, including custom team apparel and energetic "GO Weekend" visuals to maintain consistency across markets.
By focusing on scalable systems and aligning creative outputs with operational realities, I transformed Sprouts’ in-store environment into a strategic brand asset, enhancing both customer experience and operational efficiency.
Overview
Sprouts Farmers Market needed a cohesive brand system tosupport rapid nationwide expansion and multi-channel marketing, from socialmedia to stadium screens. We addressed fragmented visual identity by creating ascalable design system that unified their brand across all touchpoints.
For the “Green Shoots” social series, we developed motiongraphics packages that balanced authenticity with brand consistency. Our GrandOpening campaigns used dynamic assets like macro photography for billboards, TVspots, and social media, creating a local yet corporate feel. We also designedhigh-impact digital signage for ESPN games, adapting Sprouts’ natural aestheticto high-energy sports environments.
The result? 100% visual alignment across platforms, fasterasset production, and elevated audience engagement. From intimate recipe videosto arena Jumbotrons, Sprouts now has a scalable framework to grow their marketauthority while staying true to their farm-fresh identity.
Overview
To elevate Sprouts Farmers Market beyond the grocery aisle, I designed a branded bomber jacket that bridged utility and fashion, turning itinto a cultural asset. Recognizing the rise of lifestyle apparel in branding, I created a design that reflected Sprouts' fresh, approachable identity while tapping into the "merch drop" trend.
The bomber jacket became a hero asset in Sprouts' national marketing efforts. It was featured as the wardrobe centerpiece for their "Grand Opening" TV commercial, driving foot traffic and brandawareness with a 32% lift in new markets and over 5 million impressions. Reserved for influencer partnerships and media exclusives, it aligned with streetwear scarcity tactics, increasing its perceived value and cultural relevance.
This project demonstrated the power of creative strategy to transform a functional brand asset into a high-visibility lifestyle statement, resonating with both employees and customers.
Let’s scale your creative engine
Currently available for strategic brand consultancy and design leadership for teams moving at scale.
