SYSTEMIC THINKING ARTISTIC INTENT
I architect the systems that allow elite creative work to scale. From brand identities to UI/UX frameworks, I build the engine behind the output.
STRATEGY IS MEANINGLESS WITHOUT THE SYSTEMS TO BACK IT UP.
I’ve always been obsessed with how things actually get made. My career started back in Bangor, Maine, in the world of film production. On a film set, you learn really fast that you can have the most beautiful vision in the world, but if the production machine isn’t running perfectly, nothing happens. That 'eye for the engine' stayed with me as I moved to Arizona and eventually founded Gorban Media.
I didn't want to just be another designer making pretty things that sit in a folder. I wanted to build what I call Brand Capital—creative work that actually has the legs to scale a business.
For the last decade, I’ve worked at the intersection of Graphic Design and UX/UI systems. I look at an identity or a digital interface through two lenses: Does it look elite? And more importantly, does it actually function as a system? This hybrid perspective is what led me into Creative Operations. I realized my real value isn’t just in the pixels—it’s in architecting the workflows and design languages that allow teams to move faster and stay consistent.
I’m a Creative Lead who still loves the craft. I’m just as comfortable diving into a complex UI/UX prototype as I am leading a room of stakeholders through a brand audit. To me, leadership is about clearing the path for great work to happen, and that usually starts with a better system.
Beyond The Pixels
I don't just design outputs; I engineer the systems that make creative work scalable, consistent, and profitable.
Brand Architecture
I view brands as living ecosystems. I specialize in auditing existing brand equity and building scalable identity systems that turn visual assets into measurable enterprise capital. My focus is on creating rigorous guidelines that ensure cross-platform consistency while allowing global brands to maintain visual integrity at scale.
Creative Operations
High-fidelity work requires a high-performance engine. I align creative teams and executive stakeholders by engineering workflows, DAM structures, and communication channels that eliminate friction. I implement strategic systems that transform chaotic creative processes into predictable, profitable, and scalable output.
Art Direction & UI/UX
I maintain an uncompromising standard for visual excellence. My background in motion design and UI/UX allows me to lead multidisciplinary teams through complex transformations—balancing elite aesthetics and user experience to scale business value and ensure the protection of long-term strategic brand equity.
Beyond The Pixels
I don't just design outputs; I engineer the systems that make creative work scalable, consistent, and profitable.
Experience
SPROUTS FARMERS MARKET
Creative Design Specialist | Aug 2022 – Feb 2026
- Developed and managed in-store visual systems for 400+ national locations, ensuring rigorous brand consistency across complex retail environments and large-scale print rollouts.
- Executed national media assets and immersive experiential projects, including environmental design for the Sprouts Foundation and motion graphics for Big 12 Women’s Sports on ESPN.
- Engineered scalable retail design systems that streamlined the production of billboards, TV spots, and social media assets, maintaining high-fidelity output for high-volume national campaigns.
GORBAN MEDIA
Founder & Creative Director | Mar 2021 – Present
- Partnered with visionary leaders to transform brands into measurable business assets by applying strategic rigor to identity systems, web leadership, and video storytelling.
- Managed the entire creative pipeline as a solo lead, building scalable asset libraries that allowed clients to deploy agency-level campaigns without increasing headcount.
- Translated abstract brand capital into enduring market authority through 2D motion and UI design, engineering the systems necessary for consistent, long-term brand growth.
PERFECT WATER TECHNOLOGIES
Creative Lead | Nov 2019 – Aug 2022
- Established the internal Creative Department from the ground up, implementing global design standards, Figma workflows, and DAM systems that eliminated production friction.
- Directed cross-functional product launches and comprehensive social campaigns, producing high-end animated explainers and video content that drove brand recognition and product innovation.
- Oversaw the transition to structured design operations, ensuring that all creative output aligned with long-term business strategy and high-fidelity aesthetic standards.
Beyond The Pixels
I don't just design outputs; I engineer the systems that make creative work scalable, consistent, and profitable.
Education
FULL SAIL UNIVERSITY
MFA, Media Design | Salutatorian | 2020
- Recipient of Course Director Awards for Design Strategies & Motivation and Multiplatform Delivery.
- Focused on high-level brand strategy and the psychological drivers of visual communication.
FULL SAIL UNIVERSITY
BS, Film | 2009
- Professional focus on production workflows, editing, and motion graphics. This technical foundation in cinematic storytelling informs my current approach to high-fidelity brand motion.
Let’s scale your creative engine
Currently available for strategic brand consultancy and design leadership for teams moving at scale.
